Dad Blogging and Scores
If you blog professionally for any length of time, then you’re going to start hearing about things like Alexa and Klout scores. People will tell you that if you want to survive and make money, then you’re going to have to have good scores.
Who knows, in five years these can be completely replaced by something new, but in the mean time you can focus on these. Your Alexa score is your website's general popularity based on both a national and international level. They don’t judge you based on niche or classification, so you’re being judged against everything.
The lower your Alexa score the better your global and national popularity. Think of it as your score represents how many sites on the Internet are more popular than you. The lower the number, the smaller the number of websites that are more popular than you.
Klout isn’t as much about Internet popularity as social media presence. How many Facebook likes does your page have, twitter followers, retweets, Pinterest pins, etc. The higher your score, the more social media visibility you have.
What does this mean to you? Not much. No one knows exactly what formula these companies use to get these scores. While it certainly doesn’t hurt to know your score, don’t rearrange your entire website plan just to get better scores. They are deceiving.
There are professionals out there that can use tricks to manipulate the scores for the better and thus skew the scale. A good rule of thumb is if you try your best to make your site more popular in general, then the scores will naturally follow suit.








